Maine Outdoor Brands (MOB) has unveiled Adventure Local Maine, a new online platform designed to help residents and visitors find high-quality outdoor gear, guide services, and gear libraries, while supporting the small businesses that power Maine’s $3.4 billion outdoor recreation economy.

Whether you’re gearing up for a weekend hike, planning a family paddling trip, or heading north for ski season, it makes it easy to connect with more than 130 trusted Maine-based brands, gear libraries, and experience providers. Visitors can search by activity, season, or region to find everything from handcrafted gear to expert-led excursions. The new platform brings the best of Maine’s outdoor community together in one place. Participating brands include L.L.Bean, Flowfold, Hüga Heat, Hyperlite Mountain Gear, Jetboil, Shaw & Tenney, Good-to-Go, Winterstick Snowboards, and many more.